Updated Mar 26, 2025 17:38 IST
Are branded homes good investment in India? Insights from experts (Pic: Shutterstock/ ET NOW)
In 2023, sales of branded home surged by 75 per cent YoY. In 2024, homes priced above Rs 4 crore saw a 53 per cent increase in sales, totaling 19,700 units across major cities. Delhi-NCR led with 10,500 units sold, followed by Mumbai and Bengaluru.
Ashish Bhutani, CEO, Bhutani Infra, said that the demand for branded residences is reflected in the remarkable growth of the luxury housing segment. He said that branded residences, due to their exclusivity, now command a 30-40 per cent price premium over standard luxury apartments.
“These properties stand out for their association with premium brands, world-class amenities and professional property management. They offer an exclusive living experience with enhanced security and luxury services, such as concierge facilities, spas and personalised hospitality. These things make them a top choice for the affluent seeking a lifestyle as much as a home,” he said.
Desire For Luxury Living
Siddharth Maurya, founder & MD, Vibhavangal Anukulakara, said that given the rising disposable incomes and a growing desire for high-end living, branded homes are positioning themselves as a promising investment.
“Their strong appreciation potential and consistent demand make them an attractive asset for investors seeking long-term value,” he said, adding that it is crucial to evaluate factors such as location, developer reputation and market trends before making a purchase.
Branded Homes: Price Appreciation
“With urbanization reaching new highs and aspirational buyers placing increased focus on ‘lifestyle ROI’, branded residences are expected to generate a 20-25 per cent price premium to unbranded homes, especially in cities like Mumbai, Bengaluru or Gurugram,” he added.
Shiv Garg, director Forteasia Realty, said that branded homes offer enhanced resale value and curated living experience opportunities. However, caution is warranted as the price for branded homes is typically much higher given that they are branded. “Luxury in real estate has long been synonymous with bespoke architecture, exclusive locations and timeless design. Financial investors may find a functional use of branded homes in unique micro-markets as a hedge to inflation”.
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