Bengaluru-based foodtech startup High Time Foods has raised $1.2 million in a funding round led by early-stage investment firm Avaana Capital, with participation from existing angel investors.
The startup will use the raised capital to accelerate product development, expand its food R&D team, and strengthen its go-to-market efforts in India, the United States, and emerging markets across the Global South.
What does High Time Foods do?
Founded in 2022 by Aakash Shah and Damian Felchlin, High Time Foods focuses on solving a core challenge in nutrition—making affordable, high-protein food accessible without the need for refrigeration. Its flagship product is a shelf-stable, plant-based protein blend made from pea, wheat, and mung bean protein, designed to match the price point of conventional meat, without requiring cold chain infrastructure.
“We’ve seen that 70% of our country is protein-deficient, and the current protein options are either too expensive or not well-suited to India’s infrastructure. That’s where we come in. Our product is highly affordable—we’re launching it at a price point similar to existing protein options like chicken and others currently available,” said Shah.
Aiming to expand the customer base
Originally headquartered in the United States, High Time Foods has now relocated its base to India, where it expects to generate 25% of its revenue. The remaining 75% will come from international markets, including the US and Africa.
“We have a project going on in West Africa, working with one of the largest distributors of food products. We’ve just completed customer testing and plan to conduct a test launch in the market within the next three to six months,” Felchlin said.
The startup currently serves over 30 B2B clients, including food product manufacturers, dining facilities, and restaurants. In India, its efforts are focused on the HoReCa segment and selling to other food manufacturers. By the end of the year, the startup aims to have at least 50 different B2B partnerships in India alone.
Commenting on the investment, Shruti Srivastava, investment director at Avaana Capital, said, “High Time Foods is tackling one of the most urgent gaps in food systems today—affordable, scalable protein. Their shelf-stable innovation is built for real-world conditions, especially in markets where infrastructure can be a challenge.”
