LehLah, a creator-led content commerce startup, has raised Rs 12.5 crore in a seed funding round led by Gruhas, an investment firm co-founded by Zerodha co-founder Nikhil Kamath and Abhijeet Pai.
The investment highlights the growing appeal and market presence of LehLah. The startup will use the raised capital for product development, increasing brand visibility, and expanding the team.
What does LehLah do?
LehLah is a content commerce platform that empowers creators to monetise their influence by sharing affiliate links for curated product recommendations. The startup bridges the gap between creators and brand partners, turning authentic content into a powerful revenue stream.
By offering a seamless shopping experience for followers, it drives sales and boosts conversions for brands.
“We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions,” said Ashna Ruia, Founder of LehLah.
What did Nikhil Kamath say?
“Shopping today isn’t just about products—it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetize their influence while making discovery and purchasing seamless. Only time will truly tell,” said Nikhil Kamath.
Since its inception, LehLah has partnered with leading e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, as well as prominent D2C brands like Libas and Foxtale. The startup said these partnerships have contributed to a 46% month-on-month increase in GMV and enabled over 700,000 content pieces through its extensive creator network.
