A Boise-based tech company focused on marketing insights with an artificial intelligence-powered platform has received funding to accelerate its growth.
GetWhys, which provides clients with customer research to help improve marketing teams’ work output, announced on Feb. 5 that it had secured $2.75 million in seed funding to help grow its product.
With the current round of funding, the company’s coffers total $3.5 million, which it stated will be used to expand its engineering team, support product development and support the growth of its customer base.
Next Frontier Capital led the funding round with participation from Tuesday Capital and Capital Eleven.
“We invested in GetWhys because of [co-founder and CEO Philippe Boutros and co-founder and CPO Tyler Honsinger’s] unique vision and expertise, informed by years of experience supporting some of the largest global software companies,” said Erika Nash, partner at Next Frontier Capital. “Their pioneering approach to AI-driven market intelligence will revolutionize the way customer-facing teams (marketing, product, sales, success) work.”
Both Boutros and Honsinger are former tech industry market researchers. They used their knowledge create the GetWhys platform, they said, to combine “a proprietary database of in-depth interviews with software customers alongside enterprises’ existing internal data, such as call recording and market research assets.”
Boutrous said that when he and Honsinger were consultants, they found that their most successful clients were those who put research first, which gave their insights teams a voice when it came to decision-making.
“We realized that [large language models] made it possible for us to bring insights directly to our user’s workflows,” Boutros said. “Instead of limiting research to conference room discussions, we could level up the work our users spend their time on by bringing insights directly to them.”
GetWhys offers two products ― Compass and Echo ― that clients integrate into their workflows, the company stated. The Compass product helps clients “gather competitive intelligence, build buyer personas and develop their [go-to-market] motions.”
Honsinger said the goal of market research isn’t to produce insights but to improve output. “Our products inject insights directly into our customer’s workflow, so that they can do better work, faster. This funding will allow us to further that mission and empower even more teams with the voice of their customers.”
