LONDON, UK – April 24, 2025 – Cloud Retail, the e-commerce software platform founded by Marat Bolatov and Artur Shamalov and formerly known as Jiffy, a 15-minute delivery company from London, has secured $3 million (£2.4 million) in seed funding to support its full-cycle operational retail management ecosystem.
The round was led by Somersault Ventures with participation from Pre-Seed to Succeed, backed by AltaIR Capital, Yellow Rocks, Smart Partnership Capital, and I2BF Venture Capital, as well as AddVenture and business angels.
“Founders who dare to visualize their product’s global expansion and set realistic milestones ahead are a gem for investors. It was a dealmaker in the case of Cloud Retail.”
Igor Ryabenkiy, co-founder of Pre-Seed to Succeed, Founder and Managing Partner at AltaIR Capital
Cloud Retail transitioned from its q-commerce origins in 2022, when it operated 21 London stores and delivered over 4500 orders daily, to focus on developing e-commerce solutions. Since then, it has developed a software stack to cater to a wider range of industries, including electronics, beauty, fashion, and pharmaceuticals.
Today, Cloud Retail is an all-in-one e-commerce platform, providing both comprehensive and modular support to retail businesses, including customer web and mobile development, building headless e-commerce platforms, warehouse management system (WMS), demand forecasting and replenishment (S&OP), 3PL and delivery management, and business analytics platforms. Cloud Retail has also developed a proprietary AI solution that helps effectively launch a retail business from scratch, shortening the preparation time from five months to as little as one week.
“We love partnering with clients who need a full stack, easy-to-use, enterprise-grade solution across almost all industries. This financing will help further enhance the product and roll it out across even more segments and countries.”
Marat Bolatov, CEO and Co-founder of Cloud Retail
Cloud Retail’s current client base extends across the UK, European Union, and the MENA Region. Carrefour, CityDrinks from the UAE, Circle K, Icelandic Trading Co, etc., are already among the company’s clients.
“The mission of Cloud Retail is not just to support our clients; we root for them. This makes their success more than just business – it’s personal to the team.”
Anastasia Sarapulova, Product Manager
“We are excited to back Cloud Retail again after navigating this transition together. The company’s operational roots and strong product culture combine for a unique offering that we believe is poised to fill multiple gaps in the market. “
Alexander Nevinskiy, Partner at Somersault Ventures
About the company
Cloud Retail is a London-based company that reimagines digital commerce through modular, intelligent solutions that turn complexity into competitive advantage. The platform empowers businesses to launch, scale, and optimize their digital operations with unprecedented speed and precision.
