Dublin, March 11, 2025 (GLOBE NEWSWIRE) — The “Europe Microwave Oven Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033” report has been added to ResearchAndMarkets.com’s offering.
The Europe Microwave Oven market had already reached US$ 3.11 Billion in 2024. Between 2025 and 2033, it was growing at an impressive CAGR of 3.62%
Increasing demand for convenience appliances and increasing disposable income have boosted demand. Further advancements in smart cooking technologies will make this a much-sought convenience product in kitchens by 2033. Thus, by then, the size of the Europe Microwave Oven market will reach the figure of US$ 4.28 Billion.
The microwave oven is one of the most versatile kitchen appliances, utilizing electromagnetic waves within the microwave frequency range to heat and cook food. It works by exciting water molecules in the food that will make it vibrate and then give out heat, thereby cooking the inside of the food. It is also faster at cooking than conventional ovens, making it a great alternative for homes with busy families.
Microwave ovens are highly used in Europe for various purposes. They are perfect for reheating leftovers, defrosting frozen foods, and cooking simple meals very fast. Many European homes install microwave ovens in their kitchen due to their compact size and multi-functionality. Some even have convection features for baking and roasting, which adds to their functionality. Microwaves are widely used by the youth and professionals due to their time-saving capability and efficiency in cooking. Though the traditional methods are certainly prized for specific recipes, the microwave is still an integral part of modern European culinary practices.
Growth Drivers in the Europe Microwave Oven Market
Convenience Cooking Demand Surging
European consumers have increasingly increasing busy lifestyles and rapid urbanization leading to a demand for appliances that simplify cooking processes. Microwave ovens provide fast cooking, reheating, and defrosting, making them a must-have in the kitchen. The increased consumption of ready-to-eat meals and frozen foods is driving the demand for microwave ovens.
Compact designs and versatile features, such as grilling and convection, make them even more attractive. This trend is prominent among young consumers and working professionals, hence the steady growth in the market. January 2024: Samsung will strengthen business competitiveness to achieve carbon neutrality. In 2024, it will start a power supply and demand management project at Panasonic Manufacturing UK Ltd, a manufacturer of microwave ovens and other products.
Technological Developments and Smart Features
Advanced technologies, including IoT-enabled and smart microwave ovens, are the main drivers of growth. These appliances enable remote control and monitoring through smartphones, making life easier for consumers. Other features, such as voice control, sensor-based cooking, and energy efficiency, meet the needs of more technologically aware European consumers. Other areas that appeal to this region’s green aspirations include the innovative design and materials for products.
Manufacturers have shifted focus towards high-end products with added functionality to stimulate further demand and increase market penetration. July 2024 Euronext launches a new London-based microwave service, the Euronext Wireless Network, or EWIN. This service shall significantly improve order transmission speed between London and Euronext’s core data centre located in Bergamo, Italy, benefiting members based out of London in terms of higher latency improvements.
Increased Disposable Income and Lifestyle
Increasing disposable income has led more and more customers to invest in premium kitchen appliances as lifestyle preferences across Europe take a turn upwards in the west and north of Europe. Lifestyle changes, the preference for more modern and modular kitchens, a growing demand for aesthetically designed microwave ovens, increasing health consciousness have led to home eating, resulting in the encouragement of advanced cooking appliances.
Consumer demands for the microwave oven market include appliances that offer style, efficiency, and functionality. The International Monetary Fund (IMF) still estimates that the per capita income in the European Union is still expected to be around $45,240 in 2024 according to their World Economic Outlook report.
Issues in the European Market for Microwave Oven
Market Saturation is High
The European microwave oven market is saturated, as it is widely penetrated in developed regions like Western Europe. Most homes already have a microwave oven, so there’s slow replacement activity. This saturation limits opportunities for new entrants and forces existing players to focus on innovation to differentiate their offerings. Moreover, some segments have price-sensitive consumers that lead to competition among manufacturers, which challenges the profit margins.
Environmental Concerns and Regulations
Strict environmental regulations and sustainability concerns pose significant challenges in the European market. Microwave ovens often face scrutiny for energy consumption and waste generated during production and disposal. Governments and consumers demand eco-friendly appliances, compelling manufacturers to invest in costly sustainable technologies. Meeting energy efficiency standards, such as those mandated by the EU, can increase production costs. This regulatory pressure requires ongoing innovation to balance environmental compliance with affordability, adding complexity to market operations.
Company Analysis: Overview, Recent Development, Revenue Analysis
- Illinois Tool Works Inc
- Sharp
- LG Electronics
- Whirlpool Corporation
- GE Appliances
- Panasonic Corporation
- Samsung Electronics
- Midea Group
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 200 |
| Forecast Period | 2024 – 2033 |
| Estimated Market Value (USD) in 2024 | $3.11 Billion |
| Forecasted Market Value (USD) by 2033 | $4.28 Billion |
| Compound Annual Growth Rate | 3.6% |
| Regions Covered | Europe |
Key Topics Covered:
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Europe Microwave Oven Market
6. Market Share
6.1 Type
6.2 Application
6.3 Structure
6.4 Distribution Channel
6.5 Country
7. Type
7.1 Grill
7.2 Solo
7.3 Convection
8. Application
8.1 Commercial
8.2 Household
9. Structure
9.1 Built-In
9.2 Counter Top
10. Distribution Channel
10.1 Online
10.2 Offline
11. Country
11.1 France
11.2 Germany
11.3 Italy
11.4 Spain
11.5 United Kingdom
11.6 Belgium
11.7 Netherlands
11.8 Turkey
11.9 Rest of Europe
12. Porter’s Five Analysis
12.1 Bargaining Power of Buyers
12.2 Bargaining Power of Suppliers
12.3 Degree of Rivalry
12.4 Threat of New Entrants
12.5 Threat of Substitutes
13. SWOT Analysis
13.1 Strength
13.2 Weakness
13.3 Opportunity
13.4 Threat
14. Company Analysis
For more information about this report visit https://www.researchandmarkets.com/r/4iasyg
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