Donald Trump has often said that tariff is the “most beautiful word in the dictionary”. It turns out that the American president’s fondness for the word is being replicated across the corporate world – even before his promised new levies take effect on April 2.
An analysis by S&P Global of results calls from 533 companies across 30 countries found that tariffs had become “top of mind” for chief executives. There have been 869 mentions of the word on calls since the start of the year.
The analysis, which excludes financial firms, concluded that “the twists and turns of US tariff policy and reciprocal responses have made it difficult for companies to assess their financial impact”.
While bosses weigh up the consequences, the markets have
