Kazakhstan is rarely in the spotlight of global finance. However, Freedom Holding Corp., a Nasdaq-listed U.S.-based financial services company founded by Timur Turlov, is changing that narrative. What began as a regional brokerage has, in just a few years, evolved into a transnational business with ambitions that span not only Central Asia, but also the markets of the United States, Europe, and the Middle East.
For Freedom Holding and Turlov, globalization isn’t just about expanding beyond its key market of Kazakhstan—it’s a strategic effort to build a unified, world-class fintech ecosystem that merges local customer experience with international regulatory standards.
“We’re building infrastructure that works just as well in Almaty as it does in New York,” says Timur Turlov. “Global development isn’t about conquering markets—it’s about creating a unified space where people anywhere in the world can use our products.”
In 2019, Freedom Holding’s shares began trading on the Nasdaq, making it the first public financial services company from Central Asia to be listed on one of the world’s largest stock exchanges. Listing on Nasdaq opened access to global capital and allowed the company to speak the same language as international investors, creating trust, transparency, and maturity.
This same global vision continues to shape the company’s expansion in Europe. Through the Freedom24 brand, Freedom Holding Corp. launched an online investment platform for retail clients in the EU. The company now holds licenses in Cyprus and Germany, and operates actively in Poland, Spain, and other EU countries.
“We’re seeing strong growth in Europe,” says Timur Turlov. “I believe our expertise and products are scalable to many other markets.”
European customers expect clear service, strong regulatory oversight, and transparent terms—and that’s exactly what Freedom24 offers. It’s not just an online broker—it’s part of a much larger ecosystem.
A major milestone in Freedom’s global expansion was the opening of its office in Dubai. The UAE is one of the few jurisdictions where private investors are allowed direct access to international markets—making it a key growth hub for attracting affluent clients from the Middle East and South Asia.
“Dubai is a bridge between East and West,” Turlov notes. “Here, we’re able to serve clients from India, Pakistan, the Arab world, and Africa, giving them access to global markets and our expertise.”
Freedom Holding Corp. is also strengthening its footprint across neighboring countries. Georgia, Uzbekistan, and Kyrgyzstan are already part of its network. In these regions, Freedom establishes local offices, educates clients, and collaborates with government regulators. “We’re here for the long haul,” Turlov notes.
What sets Freedom’s expansion apart is its goal of exporting not just services, but an entire digital ecosystem. In Kazakhstan, the company has already launched a super app that integrates investments, telecom, e-commerce, insurance, entertainment, and travel. This model is now being prepared for rollout in other markets as well.
“The ecosystem is our core product,” Turlov emphasizes. “We’re not just building services—we’re creating a digital environment where people can live, spend, invest, and grow.”
Freedom Holding has managed to integrate organically into the global financial system. From Almaty to New York, Madrid to Dubai, Turlov’s strategy shows that in today’s world, the true boundaries of business are no longer geographic—they’re defined by ambition, technology, and trust.
Looking ahead, Freedom Holding has bold plans for further expansion.
“Our target is to have a presence in 30 countries,” Turlov said. “We’re continuing to strengthen our global position—not just to compete, but to lead.” Freedom Holding is already present in 22 countries, operating a diverse network of financial and investment services.
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