- Global Payments Inc. (GPN, Financial) unveils a new brand identity to unify its global operations under a single, cohesive brand.
- The company introduces its new POS platform, Genius, as part of its ongoing transformation.
- The rebranding reflects Global Payments’ strategic shift towards a more streamlined and focused business approach.
Global Payments Inc. (GPN), a prominent provider of payment technology and software solutions, has announced a significant brand refresh aimed at consolidating its various business offerings under a unified global identity. The new visual identity features a bolder, brighter logo that includes an arc and ping symbolizing forward momentum and precision, further emphasizing the company’s transformation.
This rebranding initiative marks an important phase for Global Payments as it introduces “Already on it” as a new rallying cry, demonstrating the company’s commitment to anticipating customer needs with innovative commerce enablement solutions. Cameron Bready, CEO, highlighted this evolution as a testament to the company’s global business unification and its enhanced focus on delivering cutting-edge solutions and exceptional service.
As part of this transformation, Global Payments has launched Genius, its latest POS platform that integrates the company’s POS products into a single, intuitive, and customizable solution. This development is part of Global Payments’ strategy to position itself as a more focused and agile business partner in the commerce enablement sector.
Global Payments Inc., headquartered in Atlanta, Georgia, is a Fortune 500 company with a global presence in North America, Europe, Asia Pacific, and Latin America. With approximately 27,000 team members worldwide, the company continues to make strides in the payment technology industry as it aligns its operations and market approach under this new unified brand.
