Today’s practicing golfer expects more than just data — they want an immersive, competitive, and rewarding experience every time they step onto the driving range.
Inrange partner facilities already offer cutting-edge shot tracking and analytics, but that’s just the starting point. Inrange is redefining what it means to ‘go to the range’, turning range golf into a sport in its own right by creating deeper, more engaging experiences that keep players coming back — and business booming.
One of the company’s most successful engagement tools, the Inrange World Tour (IWT), returns this May for Season 2. Designed to transform casual range sessions into a global competition, the IWT invites Inrange’s community of hundreds of thousands of players to compete over six months (May–October) in a virtual tournament spanning world-famous courses and includes skill challenges.
Players are grouped by their Inrange Handicap — a proprietary system that levels the playing field —and compete for the title of IWT Champion 2026 in each bracket, including an all-female category. Winners will walk away with cash prizes and exclusive sponsored rewards, but more importantly, bragging rights on a global stage.
While created for players, the World Tour is strategically designed to support range businesses and drive profitability at each venue.
“It’s important that our range customers have something meaningful to drive repeat visits and boost Net Promoter Scores,” says Scott Kirby, Product Manager at Inrange. “The World Tour delivers that at scale, across multiple markets and time zones. It gives golfers a reason to come back — and something exciting to aim for beyond just practice. That’s what the modern off-course golfer is really looking for.”
