Global Edition
SportsBusiness, the magazine dedicated to covering the global sports industry, has published a new report on the state of professional golf.
Offering expert analysis on the key factors shaping the professional golf’s commercial future, following what the publisher describes as a ‘tumultuous period where traditions have been upended, long-standing powers have been challenged, and innovation has become not just desirable, but essential’, The Global Golf Report covers a wide range of topics, including:
- The impact of LIV Golf’s emergence on the men’s and women’s tours: from shifting media rights dynamics to evolving sponsorship strategies and rising prize purses.
- The opportunities for growth and attracting younger audiences – whether that’s through innovative formats like Tomorrow’s Golf League or the meteoric rise of YouTube creators who are redefining how fans engage with the game.
- The unresolved negotiations between the PGA Tour and LIV Golf – and the implications for broadcasters, sponsors, and fans.
- The current state of the men’s four majors when it comes to media rights and partnerships revenues – and how they’re striving to adapt.
- How the PGA Tour is seeking to secure its future: from the launch of PGA Enterprises, to enhancing global media rights revenues and exploring new formats like TGL.
- The growing influence – and untapped potential – of women’s professional golf, with surging prize purses and increasing backing from sponsors and broadcasters.
- How strategic partnerships between leading tours are reshaping the economic and administrative landscape of both men’s and women’s golf.
- The new opportunities for fan engagement through data-rich broadcasts and betting integrations.
The report combines granular data and in-depth reporting from SportBusiness’ industry-leading journalism with insights from senior executives from the game’s major governing bodies, media rights specialists and experts in production, content generation and new technologies.
Priced at £1,995, The Global Golf Report can be purchased by visiting www.sportbusiness.com/reports/the-global-golf-report/
GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.
We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.
