Hon. Tola Olutayo, HTO BELGIUM Congratulate Muslim Faithfuls on Celebrations of Eid al-Adha and Report on Power of Outdoor Advertising in Global Business.
This report is to underscore the transformative role of outdoor advertising in shaping global business success. In an era of digital saturation, out-of-home (OOH) media remains one of the most dynamic and influential marketing channels, offering unparalleled visibility, local and global reach, and long-term brand recognition.
Outdoor advertising transcends borders—whether it’s a digital billboard in Times Square, a transit ad on the London Underground, or large-format signage in bustling cities like Lagos, FCT Abuja, Tokyo, São Paulo, Paris or Dubai etc. These visual touchpoints communicate powerful brand messages in real time, reaching both local residents and international travelers alike.
In an age where consumers are increasingly mobile, outdoor media ensures continuous engagement. Unlike online ads that can be blocked or skipped, outdoor placements are part of the physical landscape, making them unavoidable and impactful. Moreover, advancements in digital OOH allow for tailored, interactive, and data-driven campaigns that can adapt based on time, audience demographics, or even weather conditions.
Global brands have long recognized this. Coca-Cola, Apple, and Nike, among others, consistently leverage OOH platforms to reinforce their identity, launch new products, and strengthen consumer trust. For emerging businesses looking to scale, outdoor advertising offers a credible and commanding presence in new markets.
As the world becomes more interconnected, outdoor advertising serves as a cultural bridge—delivering brand narratives that resonate across languages and regions. It’s more than visibility; it’s about influence, memorability, and market leadership.
If your organization is considering expanding its global footprint, I would strongly encourage investing in outdoor advertising as part of your integrated marketing strategy. The ROI, both tangible and intangible, is significant.
Please feel free to reach out if you would like to explore how outdoor advertising can support your global objectives.
Report From :- Hon. Tola Olutayo, arpa, mapm, PDA, PgdCPM, MBA.
MD/CEO @ AMTOL – TEK OUTDOOR MEDIA & VICE PRESIDENT OGUN STATE ADVERTISING PRACTITIONERS ASSOCIATION (OGAPASS).
