India contributes about 13% to luxury porcelain brand Lladro‘s global business after Japan and North America that roughly contribute about 17% each, potentially the highest share for any luxury brand.
“Not many luxury brands are in a position like this. India is the third biggest market, but the Indian community is the most important cultural community in the world,” said Ana Rodriguez Nogueiras, the global CEO of Lladro in an exclusive interview with ET.
“A strong emotional connect is key for us and Indians connect very well with our craftsmanship and our products, especially our heritage pieces, be it in India or globally in other markets like North America, the UK, and the Middle East,” she added.
Nogueiras said the retail footprint in India continues to evolve. She said an omni channel strategy would be the best approach for a market like India.
