Amid global tariff and trade tensions, Indian firms are rethinking their trade strategies to adapt to evolving market dynamics, with 87% them pivoting focus toward domestic clients, prioritising local customer needs to ensure stability, according to the HSBC Global Trade Pulse Survey, which examines the business strategies and sentiments of 5,750 international companies in 13 global markets, including 250 firms from India.
The survey reveals that 76% of Indian firms are reassessing their long-term business strategies in response to changes in trade policies, while 80% report exercising greater caution in expansion and investment decisions due to trade-related uncertainties.
