Salonsurf Ventures, the parent company of LUZO—a digital marketplace for curated salon, spa, and wellness experiences—has raised $550,000 (about Rs 4.6 crore) in a seed funding round led by early-stage venture firm Enrission India Capital.
The round also saw participation from several strategic investors, including the founders of Swiggy Dineout and jewellery brand Orra.
The Bengaluru-based startup said the funds will be used to scale its technology platform, expand its network of verified partners across Tier-1 cities, and increase brand visibility among urban consumers seeking premium grooming and wellness services.
What does LUZO do?
Founded in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley, LUZO offers a digital-first experience aimed at simplifying the discovery and booking of luxury wellness services. The platform aggregates and curates high-quality salons, spas, and clinics, making it easier for customers to explore, evaluate, and reserve appointments at trusted venues.
“Our goal is to make luxury wellness more accessible and frictionless,” said Anurav Dave, co-founder of LUZO. “This investment supports our next phase of growth as we expand our reach and enhance user experience through technology.”
LUZO’s strategy is to tap into the growing appetite for personalised grooming and self-care among urban Indian consumers, especially in metros. With over 65% of India’s population under 35 and a rising demand for quality wellness services, the founders see a long runway for digital innovation in the category.
The platform emphasises a curated approach, targeting verified, high-rated businesses while using data-driven insights to match users with relevant offerings. From salons to massage therapies, LUZO aims to be the go-to interface for India’s urban wellness seekers.
Harsh Deodhar, Principal at Enrission India Capital, said LUZO’s appeal lies in its “clear market demand, user-first design, and efficient execution.” He added, “The beauty and wellness space in India is undergoing a digital transformation, and LUZO is well-positioned to play a defining role in shaping its evolution.”
India’s beauty and wellness services market is estimated to be worth over $20 billion, with a significant share still fragmented and unorganised. LUZO’s founders are betting that a tech-driven, user-friendly approach can solve persistent inefficiencies, such as discovery, scheduling, and quality assurance, especially for consumers with a preference for premium experiences.
The startup joins a growing cohort of digital platforms transforming traditional offline sectors such as beauty, personal care, and wellness. With fresh capital in hand, LUZO plans to double down on product innovation, deepen its partner ecosystem in metro markets, and amplify outreach to a younger, mobile-first audience.
The startup’s short-term expansion goals include building out its presence in top-tier cities such as Mumbai, Delhi NCR, and Bengaluru, while strengthening backend systems to support a seamless, scalable platform.
