Ester Marchetti, ex Unilever, Reckitt and Nielsen, and Co-founder of Bolt Insight, says: “The UK market, a key hub both in terms of company headquarters and market research innovation, was crucial in finding early adopters of our disruptive methodology in what has been a largely traditional area: market research.“
“Companies go to great lengths to understand their customers. Consumer centricity and empathy are a must for any organisation willing to thrive amidst uncertainty.”
“Our behavioural targeting-based methodology and unparalleled access to consumers fuels our vision to give brand marketeers a virtual seat next to their customers, so that they can co-create with them, and reflect what audiences want in their strategy, innovation and communications.”
Ali Karabey from 212, who will join the Bolt Insight board, says “We invest in problem solvers and teams that tackle hard, global scale problems with simple and elegant solutions.”
“We are convinced by the Bolt Insight team’s ability to dramatically transform the quantitative market research space, enabling companies to collaboratively and openly develop their products to address users’ wants and needs better.“
