Reported from Oklahoma City — As capitol city of one of America’s highest-ranked states for in-migration, the metropolitan area continues its emergence as a key location for start-ups, headquarters transfers and other signs of economic activity.
Watkins-Conti Women’s Healthcare, U.S. Cellular investments, Cortado Venture Capital
In a press release sent to CityNewsOKC.com, Watkins-Conti Products, Inc. (“Watkins-Conti”) was described as “an Edmond-based healthcare company that develops pelvic health solutions for women.
“The company announced that its Yōni.Fit® Bladder Support (“Yōni.Fit®”) is now available in Walgreens stores in Texas and Oklahoma as pilot markets. This follows 510(k) clearance from the U.S. Food and Drug Administration (FDA) in mid 2024.”
As explained in the press release, “Urinary incontinence is a condition that is estimated to affect about 2 in 3 women in the U.S. at some point in their lives, negatively impacting quality of life and emotional well-being. Broad availability of the Yōni.Fit® is an important milestone as a non-surgical option for the temporary management of stress urinary incontinence (SUI) in women aged 18 and older.”
Allison L. Watkins, founder and CEO of Watkins-Conti, explained, ““As a new mother with SUI, I was unable to find effective and convenient alternatives to surgery and adult pads.
“I made it my mission to develop and bring to market the Yōni.Fit® bladder support, to help women self-manage their pelvic health regardless of their geographic location or proximity to healthcare. Now, with the product available in Walgreens stores in Texas and Oklahoma, more women can easily access this as a treatment option.”
The company press release says Wakins-Conti “is an American healthcare company that develops innovative and accessible solutions for women’s pelvic health. Watkins-Conti is developing a pipeline of treatments and diagnostics that address women’s reproductive, sexual, and pelvic health — with the goal of getting women everywhere the care they deserve.
“The company’s flagship product, the Yōni.Fit®, is a patient-designed, non-surgical device designed to relieve the symptoms of stress urinary incontinence. Watkins-Conti holds multiple utility patents, design patents, and trademarks in more than fifty countries, including the U.S. Based in Edmond, Oklahoma, the company has raised over $10M from angel investors and VCs.”
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In a press release sent to local news organizations, including CityNewsOKC, US Cellular detailed investments of $18.5 million in the company’s Oklahoma Network in 2024.
The focus was part of providing “5G modernizations, increase capacity and enhance connectivity across the state.”
Additionally, to support science, technology, engineering and math (STEM) education for local youth, UScellular donated $41,250 each to the Boys & Girls Clubs of Bartlesville, McAlester and Oklahoma County, along with $18,500 to other Oklahoma non-profits, including $15,000 for tornado recovery efforts. As part of the company’s After School Access Project, six organizations also received $2.3 million worth of hot spots and service to help students connect to the Internet.
“Reliable connectivity is more essential than ever, and we are committed to investing in our communities to ensure families and businesses are connected wherever they are,” said Joe Cabrera, director of sales and operations for UScellular in Oklahoma.
“By upgrading infrastructure and supporting local organizations, we are fulfilling our mission of connecting people to what matters most.”
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In other city-area news, Cortado Ventures, a locally-based venture capital firm dedicated to advancing entrepreneurs, startups, and the Midcontinent region as a whole, has announced a series of strategic initiatives as a part of its yearly updates to investors, founders, and stakeholders at its Annual General Meeting (AGM).
“As we look to Cortado’s future, we’re excited for these leadership advancements as we reach the culmination of our five-year elevation plan, and the strategic evolution it represents for our mission to continue driving innovation in the Midcontinent,” said Managing Partner Nathaniel Harding.
Reflecting on leadership changes for Cortado, Harding shared information about company personnel, and a visionary shift in location.
A press release transmitted to CityNewsOKC last month explained, “The first of these leadership changes is Susan Moring transitioning from principal to the role of general partner. A National Venture Capital Association Rising Star and veteran of Oklahoma’s startup ecosystem, Moring’s commitment to entrepreneurship and her experience in the state’s venture capital community positions her well to take on this expanded role and its day-to-day responsibilities with founders and investors.
“Second is Cortado Ventures co-founder, David Woods, transitioning from general partner to the new role of co-founder & strategic partner. Woods has been an integral part of shaping and defining Cortado, and his focus will remain on scaling portfolio companies and developing strategic partnerships, as well as the elevation of leaders within Cortado’s portfolio companies.”
Stakeholders and those interested in learning more can follow progress online at https://cortado.ventures/.
In early February, Cortado announced plans to relocate its headquarters to The Citizen building to “the intersection of Downtown OKC, Midtown and the Innovation District.”
The Citizen touts the facility as a “world class 12-story mixed-use building integrates 21st-century workspace with unparalleled hospitality. The building embraces Citizen-led programming and innovation in design, setting a new standard for excellence.”
(https://ww4Rarchar both websites news from Triana various subjects 3-4 or 3-5-25
Oklahoma City categories
Business/Energy … Health … Community
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The skyline of Oklahoma City, looking north toward downtown from the South end of Scissortail Park.
Facebook photo: Oklahoma City government
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Watkins-Conti of Oklahoma City has announced widespread regional release of its ‘Yōni.Fit’ to support women’s health care.
Credit: Logo transmitted to CityNewsOKC, February 2025
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US Cellular invested $18.5 million in its Oklahoma Network last year, and sustained support for community groups such as the Boys & Girls Clubs.
Logo transmitted to CityNewOKC, 2024
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Cortado Ventures, relocating its headquarters to ‘The Citizen’ building in downtown Oklahoma City, touted some personnel moves in February 2025.
Logo transmitted to CityNewsOKC, 2024
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Oklahoma Business Briefs: Growth surge for women’s healthcare, cellular investment, venture capital
Adapted by Patrick B. McGuigan, Editor Emeritus, from news releases
Reported from Oklahoma City — As capitol city of one of America’s highest-ranked states for in-migration, the metropolitan area continues its emergence as a key location for start-ups, headquarters transfers and other signs of economic activity.
Watkins-Conti Women’s Healthcare, U.S. Cellular investments, Cortado Venture Capital
In a press release sent to CityNewsOKC.com, Watkins-Conti Products, Inc. (“Watkins-Conti”) was described as “an Edmond-based healthcare company that develops pelvic health solutions for women.
“The company announced that its Yōni.Fit® Bladder Support (“Yōni.Fit®”) is now available in Walgreens stores in Texas and Oklahoma as pilot markets. This follows 510(k) clearance from the U.S. Food and Drug Administration (FDA) in mid 2024.”
As explained in the press release, “Urinary incontinence is a condition that is estimated to affect about 2 in 3 women in the U.S. at some point in their lives, negatively impacting quality of life and emotional well-being. Broad availability of the Yōni.Fit® is an important milestone as a non-surgical option for the temporary management of stress urinary incontinence (SUI) in women aged 18 and older.”
Allison L. Watkins, founder and CEO of Watkins-Conti, explained, ““As a new mother with SUI, I was unable to find effective and convenient alternatives to surgery and adult pads.
“I made it my mission to develop and bring to market the Yōni.Fit® bladder support, to help women self-manage their pelvic health regardless of their geographic location or proximity to healthcare. Now, with the product available in Walgreens stores in Texas and Oklahoma, more women can easily access this as a treatment option.”
The company press release says Wakins-Conti “is an American healthcare company that develops innovative and accessible solutions for women’s pelvic health. Watkins-Conti is developing a pipeline of treatments and diagnostics that address women’s reproductive, sexual, and pelvic health — with the goal of getting women everywhere the care they deserve.
“The company’s flagship product, the Yōni.Fit®, is a patient-designed, non-surgical device designed to relieve the symptoms of stress urinary incontinence. Watkins-Conti holds multiple utility patents, design patents, and trademarks in more than fifty countries, including the U.S. Based in Edmond, Oklahoma, the company has raised over $10M from angel investors and VCs.”
*
In a press release sent to local news organizations, including CityNewsOKC, US Cellular detailed investments of $18.5 million in the company’s Oklahoma Network in 2024.
The focus was part of providing “5G modernizations, increase capacity and enhance connectivity across the state.”
Additionally, to support science, technology, engineering and math (STEM) education for local youth, UScellular donated $41,250 each to the Boys & Girls Clubs of Bartlesville, McAlester and Oklahoma County, along with $18,500 to other Oklahoma non-profits, including $15,000 for tornado recovery efforts. As part of the company’s After School Access Project, six organizations also received $2.3 million worth of hot spots and service to help students connect to the Internet.
“Reliable connectivity is more essential than ever, and we are committed to investing in our communities to ensure families and businesses are connected wherever they are,” said Joe Cabrera, director of sales and operations for UScellular in Oklahoma.
“By upgrading infrastructure and supporting local organizations, we are fulfilling our mission of connecting people to what matters most.”
x
In other city-area news, Cortado Ventures, a locally-based venture capital firm dedicated to advancing entrepreneurs, startups, and the Midcontinent region as a whole, has announced a series of strategic initiatives as a part of its yearly updates to investors, founders, and stakeholders at its Annual General Meeting (AGM).
“As we look to Cortado’s future, we’re excited for these leadership advancements as we reach the culmination of our five-year elevation plan, and the strategic evolution it represents for our mission to continue driving innovation in the Midcontinent,” said Managing Partner Nathaniel Harding.
Reflecting on leadership changes for Cortado, Harding shared information about company personnel, and a visionary shift in location.
A press release transmitted to CityNewsOKC last month explained, “The first of these leadership changes is Susan Moring transitioning from principal to the role of general partner. A National Venture Capital Association Rising Star and veteran of Oklahoma’s startup ecosystem, Moring’s commitment to entrepreneurship and her experience in the state’s venture capital community positions her well to take on this expanded role and its day-to-day responsibilities with founders and investors.
“Second is Cortado Ventures co-founder, David Woods, transitioning from general partner to the new role of co-founder & strategic partner. Woods has been an integral part of shaping and defining Cortado, and his focus will remain on scaling portfolio companies and developing strategic partnerships, as well as the elevation of leaders within Cortado’s portfolio companies.”
Stakeholders and those interested in learning more can follow progress online at https://cortado.ventures/.
In early February, Cortado announced plans to relocate its headquarters to The Citizen building to “the intersection of Downtown OKC, Midtown and the Innovation District.”
The Citizen touts the facility as a “world class 12-story mixed-use building integrates 21st-century workspace with unparalleled hospitality. The building embraces Citizen-led programming and innovation in design, setting a new standard for excellence.”
(https://www.citizenokc.com/ )
NOTES: Editor Emeritus Patrick B. McGuigan compiled these business briefs working with materials transmitted in February from L. Anthony Triana, a communications professional who works at Saxum Communications in downtown Oklahoma City.w.citizenokc.com/ )
NOTES: Editor Emeritus Patrick B. McGuigan compiled these business briefs working with materials transmitted in February from L. Anthony Triana, a communications professional who works at Saxum Communications in downtown Oklahoma City.
