Today: Mar 07, 2026

Phoenix set to take on Standard Life name

10 months ago


Phoenix Group is mulling a rebrand to the 200-year-old Standard Life name after the firm changed its rules to give its board the power to rename the company.

The board of the FTSE 100 pensions provider is planning to change the firm’s name later this year, according to sources cited by Sky News. 

Phoenix acquired the Standard Life brand in 2021 from Aberdeen.



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