Local Enterprise Office Laois held another Women in Business event on Tuesday last as part of a series of events in 2025 to support female entrepreneurship in the County. There was a very large attendance at the event and a great opportunity for local business women to network and learn from keynote speaker, Susan Hayes Culleton ‘Inspiring Growth and Opportunity’. Photographer Alf Harvey captured these photos from the event. CONTINUE READING BELOW PHOTO
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Susan Hayes Culleton, CEO of Hayes Culleton Group, led a dynamic business strategy workshop at introducing a proprietary tool that adapts the Wheel of Life for business growth. The session guided participants through practical frameworks, including product definition, market mapping with the Ansoff matrix, customer segmentation, and the importance of aligning actions with long-term goals.
Reflecting on the event, Susan said: “Empowering entrepreneurs to take a holistic view of their business is at the heart of what we do. Our adapted Wheel of Life tool helps leaders focus on what truly matters—clarifying their offering, understanding their customers, and building the right support systems for sustainable growth.”
Susan also thanked Honor Deevy, Evelyn Reddin, and the Local Enterprise Office Laois team for their warm welcome and engagement.
Susan is a six-time author including “Money Matters”, a financial literacy textbook that is now in every secondary school in Ireland with the support of CFA Ireland. She is co-founder of The Positive Economist, and Associate Lecturer at Ulster University. More recently appointed by Newstalk to present its popular Sunday morning show ‘Taking Stock’.
The next event in the Laois Women in Business series will take place on August 28th – business networking lunch in Castle Durrow with speaker, Breeda O Connell on ‘ Style with Purpose – Dress with Confidence, Clarity and Impact’.
Registration is essential and booking fee is €20 per person. Book online www.localenterprise.ie/laois or contact Local Enterprise Office Laois on 057 86 61800
