Ziniosa, a Bengaluru-based preloved luxury fashion platform, has raised an undisclosed amount in a funding round from Inflection Point Ventures (IPV), a Gurugram-based angel investment platform.
The startup will use the raised funding to accelerate growth by building its core team, increasing consumer awareness, expanding brand exposure, enhancing technical capabilities, and opening a physical store.
Founded in 2020 by engineers-turned-entrepreneurs Ashri Jaiswal and Varun Ramani, Ziniosa operates an online platform for secondhand luxury fashion, enabling consumers to buy and sell authenticated preloved fashion items with ease. The startup claims that its platform hosts over 10,000 products across seven categories, including high-end brands like Louis Vuitton, Gucci, and Chanel.
“The preloved movement is just getting started—and at Ziniosa, we’re proud to be leading it as India’s fastest-growing, organised platform for luxury resale. We’re not just selling fashion; we’re changing how India shops,” said Ashri Jaiswal.
Ziniosa claims that it has recorded a YoY growth rate of 40% and currently has Rs 15 crore worth of inventory entirely sourced at zero cost.
The startup operates on a zero-inventory acquisition cost model, resulting in higher margins and reduced financial risk. Its price protocols are data-backed, ensuring transparency, and its strict authentication system helps eliminate counterfeits, the release notes.
Varun Ramani, added, “With the support from IPV, we’re gearing up to scale Ziniosa across all fronts—expanding our team, strengthening our tech, and opening our first store within the next two years. We’re also growing our men’s category and significantly expanding our product catalogue to meet rising demand.”
Ziniosa also claims that it is the only exclusive partner for preloved fashion on Tata Cliq Luxury. The startup has been incubated at NSRCEL (IIM Bangalore’s Entrepreneurship Cell).
The Indian luxury market is currently valued at Rs 82,000 crore (~$10 billion), while the secondhand market in India is estimated at $3 billion. Globally, the preloved fashion market is projected to reach $350 billion by 2027.
