ReelSaga was founded in 2024 by serial entrepreneurs Shubh Bansal, Shanu Vivek, and Ritesh Pandey.
The capital is aimed at fuelling app development and high-quality, localised content production, as ReelSaga sets out to define a new category of mobile-native entertainment across India, Southeast Asia, and the Middle East , markets collectively expected to exceed $10 billion in digital entertainment by 2025.
“Vertical short dramas are a cultural revolution. More and more users are turning to short-form video for entertainment. It’s quick, emotionally resonant, and binge-worthy , drama doesn’t need to be 40 minutes long to move you,” Bansal said in a statement.
Vivek said in a statement, “We’re using data science and product innovations to push the boundaries of short-form video, delivering hyper-personalised, mobile-first storytelling that resonates deeply with our audience.”
Abhijay Thacker, Senior Vice President at Picus Capital, said in a statement, “We’re excited to back ReelSaga as they pioneer an entirely new category of storytelling in India. The team brings a rare combination of hustle, clarity, and creative ambition. Microdramas are not just a passing trend , they’re poised to become the default format for an entire generation of mobile viewers. We believe ReelSaga can lead that shift.”Microdramas are not just a passing trend. In China alone, over 5,000 series are produced annually, generating revenues that have now surpassed the country’s traditional box office industry. ReelSaga is bringing this global phenomenon to India with high-quality, hyper-localised storytelling told across 50–100 episode arcs.“ReelSaga is building where the market is going, mobile-first, story-rich, and culturally rooted. The format is fresh, the vision is bold, and the team knows how to execute. We see them defining a whole new category for Indian entertainment,” added Mohit Gulati, Managing Partner at ITI Growth.
