d&b audiotechnik has appointed Ryan Penny as vice president of global business development.
In this newly established role, he will be responsible for leading and implementing global business development strategies and expanding the company’s footprint across key markets and verticals.
With over a decade of experience in the professional audio sector, Ryan’s broad skill set spans sales leadership, production management, consultancy, and strategic business development. P
Prior to joining d&b audiotechnik, he held senior commercial roles at Holoplot and Harman International, and previously worked as a professional audio consultant at Vanguardia and RH Consulting.
Penny has also played a key role in delivering audio at high-profile global events, including the opening and closing ceremonies for the Rio 2016 and London 2012 Olympic & Paralympic games.
Jaakko Kaivonen, chief revenue officer at d&b audiotechnik, commented: “Ryan’s deep market expertise and his customer driven approach and unique combination of engineering and commercial strategy make him ideally suited to this role.”
At d&b, Ryan Penny will lead the implementation of the company’s global and key account strategies, establish robust frameworks for international consultant relations, and support the commercialisation of business models such as CPO (Certified Pre-Owned), and Sound as a Service.
Additionally, he will work closely with the market development and market intelligence teams to support strategic alignment across territories and represent d&b audiotechnik in relevant industry associations.
“I’m absolutely thrilled to join d&b – a company that has shaped my career from day one. I have an affinity for the brand, from using the systems as a student to competing against them as a professional. It’s an exciting time to be joining the team, with new and innovative products and business models I look forward to the future with d&b,” said Penny.
