Business-to-business (B2B) Indian sweets brand Scandalous Foods has raised Rs 2 crore in an ongoing seed funding round led by New Age India Fund. The startup has received three term sheets from various investors and a family office which it is evaluating towards closing this round.
Prior to this, the company had raised Rs 3 crore in its pre-seed funding round from Indian Angel Network and others back in Feb. 2024.
The proceeds will be channeled towards expanding production capacity and strengthening its SME HoReCa (Hotels, Restaurants, and Catering) distribution network, fueling the company’s next phase of growth, Scandalous Foods said in a press release.
Co-founded in August 2022 by Sanket S, Scandalous Foods aims to empower the sweets industry for the restaurant sector. With a commitment to quality and innovation, it offers preservative-free sweets with a 6-month shelf life, available in convenient single-serve sizes. Currently a B2B company with aspirations for B2B2C and B2C expansion.
Scandalous Foods operates with a focus on cloud kitchens and plans to expand to various food service segments. In the near future, the brand is set to introduce mithai bars and sachets, catering to spontaneous indulgence without the guilt.
“At Scandalous Foods, we’re not just selling Indian sweets—we’re working towards becoming the biggest mithaiwala in the unplanned post meal impulse purchase space. This funding is a massive leap forward in our journey to make our sweets a staple in restaurants and catering menus across India. With bigger production, a stronger distribution network, and new products in the pipeline, we’re gearing up to bring our bold, delicious creations to even more people,” said Sanket S, co-founder of Scandalous Foods.
Scandalous Foods said that it has experienced 7x growth in calendar year 2024, selling over 2 million cups of Indian sweets across nine cities. The brand has a reach of nearly one million unique consumers through its 27 B2B clients and over 1,500 distribution points.
The Nashik-based startup plans to introduce 2-3 new products and expand into new sub-channels within existing markets. Initially focused on key account HoReCa clients, it will now target SME HoReCa and caterers.
