Shanghai banks on mega sporting events and concerts to lift consumer spending

3 days ago


Shanghai is banking on more international sporting events and concerts in the city this summer to revive spending to counter the blows to consumer confidence from the China-US trade war.
The city will host international equestrian, archery, triathlon and Formula E events in May and June, aiming to reel in spectators at home and abroad.

In March, Formula One racing returned to Shanghai for the Chinese Grand Prix, attracting the McLaren, Red Bull, Mercedes and Aston Martin teams as well as 220,000 fans, according to official estimates.

In all, Shanghai will play host to 178 sporting and other shows this year, according to the official Jiefang Daily.

While authorities hope the events will burnish Shanghai’s reputation as the mainland’s most internationalised city, they are also looking to the sports and entertainment fixtures to help put a floor under falling consumption.



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