The European hotel industry presents a mixed picture: luxury markets facing oversupply, significant cost pressures from regulatory changes, regional performance disparities, but also continued investment and expansion in certain segments and geographies.
In our latest European Hotel Industry and Investment survey report, hotel operators and investors share their views on the industry’s risks and expected performance for 2026. They also discuss their priorities and business strategy for the year ahead, including which hotel segments are most attractive, M&A expectations, how to diversify and where they are in their digital transformation journey.
The survey results reveal trends and highlight changes compared with last year. Please contact us to receive the full report and we hope you find the insights from this research useful.
