TTV Capital Strengthens Team with Cardlytics CEO, Greenlight CMO

Co-founder and CEO of Cardlytics, Greenlight CMO to Provide Decades of Operational and Marketing Expertise to Portfolio Companies as Firm Enters 25th Year of Fintech Investing

ATLANTA, April 30, 2025 /PRNewswire/ — TTV Capital, an early-stage fintech venture capital firm, today announced that Lynne Laube and Rachel Hamilton have joined as venture partners. In these roles, Lynne and Rachel will provide strategic counsel to TTV Capital’s portfolio companies based on their decades of experience scaling early-stage fintech companies. Today’s news arrives as TTV Capital marks its 25th year of investing from its home base in Atlanta, the center of the fintech ecosystem.

“We started investing in fintech during the early days of the internet, which was one of the most consequential enabling technologies for the financial sector. But now, as we witness exponential advancements in AI, we have an even bigger opportunity ahead of us,” said Gardiner Garrard, Co-founder and Managing Partner of TTV Capital. “With two new venture partners, we are even better positioned to support our portfolio companies across early- and growth-stage operations and marketing. Our promise to our investors has always been to drive returns, and by adding Lynne and Rachel, we’ve assembled the strongest possible team to do just that.”

Lynne Laube is the co-founder and former CEO of Cardlytics (NASDAQ: CDLX), which she took public in 2018. Under her leadership, Cardlytics pioneered banking rewards and loyalty programs to become one of the fastest-growing tech companies in the U.S. When she stepped down in 2022, Lynne had scaled Cardlytics to $300 million in revenue and expanded its reach to over 180 million monthly users, transforming how financial institutions connect with their customers. She currently serves on several private and public company boards, including NerdWallet. Lynne brings more than 30 years of experience building and scaling businesses; she is uniquely qualified to provide operational support to TTV’s portfolio companies, including those that are approaching an exit.

“When I was building Cardlytics, I received tremendous guidance and support from my investors, especially TTV Capital. They provided me with practical, real-world advice from the perspective of operators and founders who had been in my shoes. I appreciated that back then and still do now,” said Lynne Laube, Venture Partner at TTV Capital. “I wanted to join TTV so that I could do the same for today’s founders. I’m looking forward to digging in with our portfolio companies to help them grow and scale their businesses.”

Rachel Hamilton is the former CMO of Greenlight, the family fintech company on a mission to help parents raise financially-smart kids. With a strong track record of building digital marketing strategies from scratch, Rachel grew Greenlight’s customer base from tens of thousands to millions, which ultimately led the company to attain a valuation of $2.3B. Prior to Greenlight, Rachel was a product marketer at Facebook, where she developed the go-to-market strategy and led teams to launch and drive adoption of the company’s most critical ad products; she was awarded a patent for her work on Meta’s dynamic sponsored content ranking algorithm. Rachel will draw from her deep expertise in digital marketing to counsel early-stage portfolio companies on growth marketing, customer acquisition, product marketing, and brand.

“In my work as a marketer, what I’ve enjoyed most is helping startups build their digital marketing strategy from the ground up. I’ve long been impressed with the TTV team’s founder-friendly approach, and I appreciate the opportunity to work hand-in-hand with early-stage portfolio companies to get their marketing efforts off the ground,” said Rachel Hamilton, Venture Partner at TTV Capital. “I’ve seen firsthand how marketing and customer acquisition can accelerate company growth, and I’m eager to support our founders as they build the next generation of fintech brands.”

The addition of Lynne and Rachel underscores TTV’s commitment to building a team that will deliver meaningful results for investors and founders alike. As part of this strategy, venture partner Paul Todd will become a full-time partner at the firm. The TTV team has been consistently recognized as a founder-friendly firm by Inc., and TechCrunch named the firm as one of the most important fintech VCs in 2025.

TTV Capital was founded in Atlanta in 2000, before the term “fintech” had been coined. The venture capital firm is indelibly linked to both the city and the emergence of fintech, having made early-stage investments in Atlanta-based pioneers including Cardlytics, Featurespace, and Greenlight. To date, TTV’s portfolio spans more than 100 companies across core financial technologies and embedded fintech, including eight that have reached valuations of $1B or more.

About TTV Capital
Founded in 2000, TTV Capital is one of the longest-running venture capital firms investing exclusively in early-stage fintech companies. We create enduring value for our investors, founders, and team by supporting our portfolio companies at every stage of growth. Our distinct approach combines deep industry knowledge with connections, resources, and founder-friendly relationships. TTV’s portfolio includes more than 100 market leaders and emerging pioneers across payments, banking, investing, and embedded finance. The firm has been named to Inc.’s Founder-Friendly Investors list, the top ten of the Founder’s Choice VC list, and Institutional Investor’s Fintech Finance 40.

TTV Capital is headquartered in Atlanta and has a presence in the Bay Area. For more information, visit www.ttvcapital.com.

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SOURCE TTV Capital