U.S. Luxury Candle Market Size

U.S. Luxury Candle Market Size & Trends

The U.S. luxury candle market size was estimated at USD 166.3 million in 2024 and is projected to grow at a CAGR of 11.5% from 2025 to 2030. The market growth in the U.S. is driven by evolving consumer preferences and increasing demand for luxury candles from both residential and commercial sectors. In the residential market, luxury candles are increasingly seen as essential elements of home décor and wellness. Consumers are more focused on creating personalized, relaxing environments in their homes, and candles serve as a key component of this trend. The rising interest in self-care, mindfulness, and stress-relief practices in the country has made luxury candles a popular choice for consumers looking to create a calming ambiance.

Moreover, seasonal and festive demand is another factor boosting luxury candle sales in the U.S. Luxury candles are a staple in holiday celebrations, such as Christmas, Thanksgiving, and Halloween, where they are used for decoration and gifting. Specialty and themed candles with seasonal fragrances and designs are particularly popular, driving higher sales during festive periods. According to the National Candle Association (NCA), candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a housewarming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%). Thus, the luxury candle industry is significantly increasing across U.S.

In addition, the rising trend of self-care and wellness practices has significantly contributed to the growth of the luxury candle industry in the U.S. Aromatherapy candles infused with essential oils like lavender, eucalyptus, and citrus are increasingly sought after for their ability to promote relaxation, reduce stress, and create a calming environment. Consumers are using scented candles as part of their daily wellness routines, such as during meditation, yoga, or bath time, to enhance the sensory experience and improve overall well-being.

Consumer Survey & Trends Insights

Luxury candle purchasing behavior varies significantly by age group, with Millennials (aged 27-42) and Gen Z (aged 18-26) emerging as key drivers of growth in the luxury candle industry. Millennials account for more than 45% of premium home fragrance purchases, valuing high-quality, unique scents that enhance relaxation and mindfulness. This aligns with broader self-care and wellness trends, where younger buyers view candles as an extension of their mental well-being routines. Brands such as Brooklyn Candle Studio and Boy Smells have capitalized on this trend, offering minimalist, sustainably crafted candles that align with their eco-conscious values.

In contrast, Gen X (aged 43-58) and Baby Boomers (aged 59+) tend to prioritize classic, long-lasting fragrances over trend-driven selections. A 2022 NPD Group study found that Baby Boomers purchase 30% more candles per transaction than younger buyers, often opting for timeless scents such as lavender, vanilla, and sandalwood. In addition, luxury candle brands such as Jo Malone and Trudon attract older demographics due to their association with heritage, craftsmanship, and prestige.

Source: National Candle Association 

While people of all demographics universally purchase candles as a product, the luxury candles attracts distinct consumer groups with varying behaviors and preferences. According to the National Candle Association, women account for 90% of all candle purchases, reinforcing the idea that gender remains a key factor in purchasing trends. However, demographic shifts, evolving consumer preferences, and lifestyle trends are reshaping the luxury candle market, making it more diverse than ever.

However, male consumers represent a growing segment in the U.S. luxury candle market. The purchase of premium home fragrance products grew by 18% year-over-year among men, driven by an increasing interest in masculine, woody, and leather-based scents. Gender-neutral branding is also influencing buying behavior, with unisex candle collections gaining traction among younger demographics.

Type Insights

Scented luxury candles accounted for a share of over 92.04% in 2024. As people seek ways to relax, reduce stress, and create tranquil environments at home, scented candles play a central role. The sensory experience offered by scented luxury candles adds a unique dimension to home décor. While traditional candles may serve merely as ambient lighting, scented candles engage multiple senses-sight, smell, and even touch if the wax is particularly smooth or creamy. This multisensory experience is highly appealing to consumers seeking more than just a functional product.

The demand for non-scented/decorative luxury candles is expected to grow at a CAGR of 9.9% from 2025 to 2030. Consumers are increasingly using non-scented/decorative candles to enhance home aesthetics, especially as interior design trends focus on creating unique, personalized spaces. These candles are often seen as high-end décor items that serve as visual focal points in living rooms, bedrooms, and other areas of the home. A key trend in the decorative candle market is the move toward minimalistic and artistic designs, with candles being crafted in intricate shapes, such as geometric figures, floral motifs, or even abstract forms.

Fragrance Type Insights

Floral scented luxury candles accounted for a revenue share of 26.08% in 2024. Floral luxury candles, often crafted with delicate fragrances like rose, lavender, or jasmine, cater to those seeking an elevated sensory experience. These candles not only bring a beautiful scent to a space but also serve as elegant décor items. Their gentle, floral fragrances are known for promoting relaxation and emotional well-being, making them a popular choice for consumers aiming to create a calming and soothing environment in their homes and other commercial places such as spas, hotels, etc. In addition, floral luxury candles are seen as an easy way to add sophistication to any room, making them a popular choice for home decorators and gift-givers alike.

Demand for blended scents in luxury candles is set to grow at a CAGR of 13.3% from 2025 to 2030. One of the main reasons for the increase in demand for blended fragrance candles is the shift towards personalization. Consumers are moving away from traditional, single-scent candles and embracing blends that cater to their tastes and moods. Blended candles offer a more tailored experience, as they can evoke multiple emotions or atmospheres, from calm relaxation to invigorating energy. For example, a combination of lavender, vanilla, and sandalwood may evoke relaxation and tranquility, while a blend of citrus, mint, and basil can create a fresh, energizing ambiance.

Product Insights

Container luxury candles accounted for a revenue share of 50.36% in 2024. The demand for these candles is increasing because they provide a long-lasting, clean burn and are easy to store, making them perfect for both practical use and as decorative items. The ability to reuse the container after the candle has burned is another appealing factor, with many consumers valuing sustainability and multi-use products.

Demand for votive luxury candles is set to grow at a CAGR of 12.4% from 2025 to 2030. The rising popularity of votive candles is due to their ability to create a cozy and intimate atmosphere. Consumers are increasingly looking for affordable ways to enhance their living spaces, and votive candles offer an elegant yet subtle lighting solution. Their small size makes them suitable for decorating small spaces, such as shelves, side tables, or dining settings. At the same time, their ability to fit into holders adds a layer of safety and elegance. In addition, votive candles are frequently used for events such as weddings, parties, and celebrations, where consumers desire elegant yet subtle lighting.

Wax Type Insights

Soy wax luxury candles accounted for a revenue share of 40.96% in 2024. The trend toward sustainability and reducing carbon footprints has led to increased interest in products such as soy wax luxury candles, which align with environmentally conscious lifestyles. Manufacturers are leveraging this trend by marketing soy wax candles as green alternatives, often emphasizing recyclable packaging and the absence of synthetic additives. The rise in soybean processing in the U.S. will strengthen the supply of soy wax to candle manufacturers. In 2021, Cargill invested close to USD 475 million in the processing of soy in the U.S. The company also announced the expansion of its soy processing plant in the country. Such efforts will fuel the demand for soy wax-based luxury candles over the forecast period.

Demand for beeswax luxury candles is set to grow at CAGR of 12.5%. One of the most notable advantages of beeswax is its clean-burning properties. Beeswax luxury candles produce little to no soot, resulting in better indoor air quality and reducing the risk of residue buildup on surfaces. This makes them a healthier choice for households, particularly for those with respiratory sensitivities. In addition, beeswax candles burn longer and more evenly than many other types of wax, offering consumers exceptional value and a superior experience.

Key U.S. Luxury Candle Company Insights

The market is characterized by a highly competitive landscape, driven by increasing consumer demand for luxury homecare and décor products and continuous product innovation in luxury candle industry. Market players range from established multinational corporations expanding their product portfolios to independent brands leveraging sustainability and ingredient transparency as key differentiators. Key players operating in the market, such as Diptyque S.A.S., Yankee Candle Company, Inc., Le Labo, Boy Smells, and Loewe, have strategically expanded their luxury candle portfolios through acquisitions and brand extensions.

Recent Developments

• In April 2025, SaFiSpa launched premium soy wax candles & luxury fragrances for elevated aromatherapy. The brand is gaining attention for its commitment to high-quality craftsmanship and ingredients without sacrificing design or luxury.

• In March 2025, Tarvos Boutique is expanding its luxury collection with new premium candles, perfumes, and skincare products designed for sensitive skin. The boutique emphasizes sustainability, offering carbon-neutral shipping and supporting eco-friendly brands like Cereria Molla, Baobab Collection, and Carriere Freres.

• In January 2022, Jill Zarin and Ally Shapiro launched their exclusive Jill & Ally home decor line at Saks OFF FIFTH, focusing on affordable luxury. The highlight is their crystal manifestation candles, featuring 100% soy wax, a clean burn, and authentic crystals like amethyst and rose quartz. With 15 manifestations to choose from, the collection blends elegance and spirituality, all under USD 50.

U.S. Luxury Candle Market Report Scope

U.S. Luxury Candle Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. luxury candle market based on type, fragrance type, product, and wax type:

• Type Outlook (Revenue, USD Million, 2018 – 2030)

  • Scented

  • Non-scented/Decorative

• Fragrance Type Outlook (Revenue, USD Million, 2018 – 2030)

  • Floral

  • Fruity & Citrus

  • Woody & Earthy

  • Gourmand

  • Spicy & Warm

  • Herbal & Green

  • Blended

  • Others

• Product Outlook (Revenue, USD Million, 2018 – 2030)

  • Votive

  • Container

  • Pillars

  • Tapers

  • Others

• Wax Type Outlook (Revenue, USD Million, 2018 – 2030)

  • Paraffin

  • Soy Wax

  • Beeswax

  • Palm Wax

  • Others