This press release was published in English using an automatic translation system
São Paulo, September 10, 2025 – Vivo Ventures, Vivo’s Corporate Venture Capital (CVC), is the new strategic investor in Asaas, a financial solutions platform for small and medium-sized enterprises (SMEs). The R$35 million transaction is Vivo Ventures’ largest check ever issued and is expected to generate business opportunities and expand both companies’ operations across different distribution channels and regions.
Among the possibilities that could be enabled by the announced transaction is the offer of Vivo products to Asaas’s more than 220,000 customers, especially during the opening of new CNPJs (Brazilian corporate tax IDs), when there is a greater propensity to purchase connectivity services. Another opportunity is to offer Asaas’s financial management services to Vivo’s 1.7 million small and medium-sized businesses.
“Digitalization and financial management are among the main demands of this audience, and the partnership with Asaas meets these needs, opening up a new range of value-generating possibilities for Vivo, Asaas, and our customers,” says Phillip Trauer, director of Vivo Ventures and Wayra Brasil.
The new partnership comes at a strategic moment for Asaas, which last year raised the largest Series C investment in Latin America, worth R$820 million, led by BOND Capital, with participation from Softbank and 23S Capital. Furthermore, the company recently obtained an AAA rating, the highest credit rating in the Brazilian market, from S&P Global Ratings, reinforcing its highest credit quality and lowest probability of default, following the announcement of its third FIDC fundraising of R$100 million, intended for the anticipation of customers’ credit card receivables.
Having been in the market for 15 years, Asaas has raised over R$1 billion in investments in seed rounds, series A, B and C, and is authorized by the Central Bank to operate as the 31st payment institution in Brazil, in addition to having a license to operate as a Direct Credit Company (SCD).
“The arrival of Vivo Ventures marks another new chapter in the history of Asaas. For 15 years, we have been on a path of solid growth, always with the customer at the center of our decisions. Now, with this new partnership, we are combining technology, reach, and financial solutions that should further drive the strategic growth of our business in Brazil,” says Piero Contezini, founder and president of Asaas.
Vivo Ventures’ entry into Asaas’s share capital was made possible through the acquisition of a stake in Parallax, which continues to be a significant shareholder. An Asaas investor since 2018, Parallax is the only venture capital manager in Latin America focused exclusively on fintechs and has a fund with returns in the top decile globally in its 2018 season.
Vivo Ventures and Parallax were already partners in other investments, such as Klubi, which has a portfolio of over R$1.5 billion and is the only fintech authorized by the Central Bank to operate in the consortium market in Brazil; and Klavi, the fourth-largest company in the Open Finance sector by unique CPFs and the only fintech that combines credit and collection intelligence solutions with Open Finance data.
“The investment has significant potential synergy and makes a lot of sense for both Asaas and Vivo Ventures. Vivo is an excellent partner, and the partnership through Parallax was a natural fit. We are very excited about the value generated by this new partnership,” comments Azor Barros, Managing Partner at Parallax Ventures.
Vivo Ventures was founded in April 2022 with R$320 million in committed capital to invest in growth-stage startups (preferably Series A or B rounds) that offer innovative solutions in areas strategic to Vivo. In addition to fintechs Klubi and Klavi, Vivo Ventures has invested in the following startups: Digibee, a low-code integration platform; Conexa, the largest digital healthcare ecosystem in Latin America; CRMBonus, a platform that uses artificial intelligence to maximize relationships between companies and their customers; Agrolend, a fintech that provides credit to small and medium-sized rural producers in Brazil; and Apoia, an edTech company that offers personalized online courses, aiming to revolutionize the traditional education model.
Asaas is a business operational platform that centralizes and automates financial and management processes, enabling small and medium-sized businesses to be more efficient and focus on their growth strategy with security and simplicity. Founded by brothers Piero and Diego Contezini, the company began in Joinville 15 years ago and currently has over 210,000 customers and over 900 employees across Brazil. Asaas has received several investments, including from Bradesco’s CVC fund, Inovabra Ventures, BOND Capital, and Softbank.
