Meenakshi Menon is a visionary entrepreneur who is transforming the way society views aging through her platform, GenS Life. At 66, she is challenging the conventional perceptions of seniors by offering a comprehensive service to enhance the lives of those over 60. Inspired by her personal experience with age-related biases, Menon founded GenS Life in 2024 to provide seniors with a tech-enabled support system for their physical, mental, emotional, and social well-being. The platform offers everything from health and wellness services to companionship, financial planning, and senior-friendly travel options. Meenakshi’s commitment to empowering seniors is driven by her belief that aging should be embraced, not feared, and that seniors deserve to lead fulfilling, independent lives. With a background in advertising and media, she has successfully combined her professional expertise with her.