Currently found in the cupboards of almost every Australian household,1 Arnott’s products have been a beloved staple since the company started producing its biscuits in 1865.
Arnott’s brand equity and market penetration were certainly key factors in our acquisition, but the opportunity for product innovation and value creation was even more attractive.
In this episode of “Here’s the Deal,” learn more about why we invested in Arnott’s and how this deal exemplifies key elements of our investment approach.
REFERENCES
1 Circana Shopper Panel data.
